Here is my formula for higher quality scores with Google Ad Words.
Keywords + ad copy + landing page = higher quality score
Sure its simple and pretty straight forward. However, if you have too many products or services and are trying to push too many paid search keywords through the same page without marketing some type of lading page adjustments your quality score will suffer. Here are some other pointers for higher quality scores.
- Build a unique landing page for each major ad group or each major PPC campaign
- If possible try and buy a URL which is relev...