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  • Brian “Bipper” Roberts Joins Searchology Blog

    It is with great pleasure Searchology 101 welcomes Brian "Bipper" Roberts as our new contributor to our blog. Bipper has several years of search engine optimization, pay per click advertising, social media, and data analysis experience. In addition, his insight, commentary, and thought provoking ideas will help change your way of thinking about the Internet and marketing strategies.

    Bipper brings more than commentary and mad Internet marketing skills; he is an experienced singe, mathematician [discrete math is his muse], and a trusted Searchology TM partner.  Bipper has already added valuable content, The Danger of Aggregate Data . Welcome Bip and we look forward to your participation! ...
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  • Blocked From Facebook – Not So Social

    Very recently I was blocked from sending messages on Facebook. I am an active participant in the social media craze and it has been a real treat catching up with long lost friends. After all, the purpose of social media and Facebook is to be SOCIAL. You can imagine my surprise when I was suddenly blocked from sending messages on this social media outlet.

    As it turns out, I am not the only one who has been banned. For starters, I'm not sure why I was banned and it flies in the face of being social online. One would assume that reaching out to friends, family, and sending several messages in a day or within a 24 hour period would be the norm. Facebook does not see it that way. Apparently, if you send out too many messages in a short period of time the Facebook powers will block your ability to send out messages.

    For a split second I felt pre...
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  • The Danger of Aggregate Data

    The question I hear most often from clients and employers is “What does this data mean?” This is most frequently asked in reference to Google analytics aggregate data.  The short answer to this is aggregate data does not mean all that much.  Aggregate data summarizes or combines other data for analytical and research purposes.  It is the analytical equivalent of cliffs notes.   Data is very powerful and can help make informed decisions about content, direction, conversion and a host of other topics.  But looked at improperly it is as accurate as if you wrote down answers on scraps of paper and randomly pulled them out of a hat.  

    The data you collect tells the story of your site.  The problem is that for the most part the aggregate data only tells part of the story.  Take for example the information you can see in the Google ...

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  • Presidential Internet “Kill Switch”

    The Huffington Post recently reported that Joe Lieberman is sending in a bill to the Senate to allow the President of the U.S. the ability to shut down portions of the Internet when needed. What would the President need to shut any part of the Internet down for? I could understand the need to kill the Internet for something like cyber crimes or CIA cyber infiltration but nothing else. Lieberman may have offered this up for consideration because of a major leak from Wikileaks (the U.S. is currently seeking the founder of Wikileaks for unknown reasons).  No matter the reason, this would be unacceptable for our Internet liberties, freedom of information, and our collective right to seek truths wherever they may be.

    Currently we all enjoy the Internet on a regular basis, I for one am online up to 16 hours a da...
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  • The Internet “Kill Switch”

    According to the Huffington Post, there is another proposal proposed by Joseph Lieberman to which would allow the President of the United States to shut down or take control over portions of the Internet. Not only is this news, but if it passes, it would potentially change how we gather information and what we can access via the Internet forever. What reasons would the U.S. government have  for shutting down the Internet? The short list; cyber terrorism, protect government agencies, secure government files from groups like Wikileaks , after gets very fuzzy on why a Internet Kill Switch would be needed.

    In fact, I imagine that if government agencies are protecting their data, records, top secret files, and have the best professionals in the industry, there is no need at all for a kill switch of any type for the Internet. How does ...
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  • BP Oil spill and the Search Results – Good PR or good for nothing?

    Try a few searches on Google for "bp oil spill" or even better...try "oil spill response" and you will find some very interesting results. The first of which is British Petroleum buying keywords to "manipulate the search results" as Kieth Olbermann pointed out this evening on MSNBC.  ABC may have broken the new first with their take on BP Buys Search Engine Phrases. This would be a good first step in online reputation management and may backfire as the disaster is certainly going to cost BP, America, The Gulf Coast, and our planet more than just a few pennies per click.

    While on the surface of things, it may seem like a great way to start changing hearts and minds of America it will not. And it is way to little way to late. The current situation in the BP has created could have been avoided in the first place. While I don't care t...
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  • There Is No Guarantee in SEO

    I've been asked many times over, "Do you offer a guarantee for your SEO services?" The answer is no. I never have and I never will. My automatic response is my lack of ability to control the Google algorithms. Trying to reign in or directly control Google's magnum opus is like trying to rebuild the pyramids of Egypt in my back yard. It just isn't going to happen. All a professional SEO consultant or SEO firm can do is provide the best practices and do their best to deliver good content, links, and articles, etc.

    In a recent post, SEO Guarantees Should Not Exist , by Nick Stamoulis backs me up on this issue. Not only with his own take on the SEO guarantee but with a post directly from the Google Webmaster Blog. I refer you to a Q&A s...
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  • Did Social Media Just Get Mean Or More Honest?

    This morning in the Chicago Red Eye, I read a very brief segment about Unvarnished, the new social website which allows users to rate their coworkers, bosses, business partners, and more. Certainly this raises a lot of questions about what is going to happen with social media. What if you have a coworker who constantly shows up drunk? What if your boss monitors a site like this? Could your reviews of your peers act as the new Big Brother? What will be the impact on your future career?

    Those of us that are in 'the know' or have figured out that your privacy is no longer really yours...know that what you put online can come back to haunt you. Last night on Fox News Chicago, they ran a spot about a young teenage girl who was coaxed by her then boyfriend to create a video starring her in flagrante delicto. The resulting video was sent around the world and is illegal to own and publish in most countries because it is child pornography. The problem is this video has traveled th...
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  • Freedom Of Information & The Internet …Not In Texas

    I have a lot of opinions about the Internet, online advertising, politics, etc. I usually don't discuss or write about the intersection of Internet and politics. It is a little off topic for me to discuss politics and the Internet. It seems as if Barack Obama solidified how important the Internet can be when it comes to politics and, more importantly the real influence it can wield. Most of my material should stay in the realm of searchology. However,  this was a little to big of a story for me to pass up.

    There is no doubt, the Internet is a powerful tool and may become even more powerful than books. You remember books right? Kind of like vinyl, old school and out of style but still cool. I'm sure your asking yourself, how this could be so? The Internet becoming more important than books. The answer is one word. TEXAS. Well really it's the Texas State Board of Education.

    You see, ...
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  • So, what is your domain name worth?

    Recently the Huffington Post posted an article on The 11 Most Expensive Domain Names purchased thus far in our very short world wide web history. I do not find it all that out of whack when you consider the search volumes for terms like;

    • (sold for $3 million) - estimated Google global search volume for "vodka" - 5 million last month
    • (sold for $7.9 million in 1999) - estimated Google global search volume for "business" - 151 million
    • (sold for $5.1 million in 2009) - estimated Google global search volume for "toys" - 124 million
    • (sold for $7 million in 2004) - estimated Google global search volume for "beer" - 24.9 million
    • (sold for $5.5 million in 2003) - estimated Google global search volume for "casino" - 24 million
    While these number are astounding, it is all...
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