Search Evangelist

Read the latest blog from Searchology.

  • Pay Per Click Works – Patience Is A Must

    Does pay per click work for business?

    Does pay per click work? The short answer is, yes. Does pay per click work overnight? No. Pay per click marketing takes time to generate information [data] in order to figure out what has been working and then make adjustments and optimizations in future application. I have experienced much frustration with clients who want to stop all paid search marketing within days or weeks of initial campaign launch because it is not producing as fast as they may have expected. Pay per click marketing on Google, Yahoo, and MSN\Bing requires the search marketer to preform keyword building, ad copy building, account set up, tracking, bid management and more. Does it make sense to give such an undertaking only a few days or weeks to generated perfect results? No, it does not. In fact, it is quite normal, for an adjustment period of a month to three months before key performance indicators (KPIs) begin to produce positive results [positve or...
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  • Hey Google, There Is A Fly In My Soup!

    In a recent article by Kevin Lee, "When Did Google Become The Bad Guy" has inspired me to point out a few items which make me wonder if Google's motto is still "Do no evil." Sure just like any huge coporate organization, critics will abide and conspiracy theories will flow. However, there are some issues which make me really wonder how much good the biggest search engine in the United States can be. Google's Customer Service? Where in the hell is it? I have had may oppportunites to work with various types of Google personal on the pay per click side of the house and on the affiliate side of the house. I can certainly attest that the Google Affiliate Team [at least the ones I have worked with] really go the extra mile to build relationships and help where they can. For that they get a big A +. On the pay per click services...not so much. I have been in a few situations [especially when I started out in searchology] w...
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  • Be A Good Marketing Butcher and Improve your PPC advertising

    10 Steps to increase your ROI with PPC

    William Gladstone said “a leader must be a good butcher…”and this is something that applies to a lot of things; one of which is your pay per click marketing and online media. You may feel compelled to dip into every new marketing idea that is presented to you by your staff or marketing agency. The problem arises whenyou have made these decisions and find that you have a massive amount of meat on your cutting board and no one is getting fed. Too many times I have come onto a project only to find it bleeding money and not producing enough clicks, leads, sales, etc. By concentrating piece by piece on which online marketing methods work FIRST before trying to take on another channel you become a good apprentice butcher. For example,a small business with 50 employees does not need to spend money on banner advertising, pay per click marketing, social media marketing, email marketing,mobile media and forms of traditional media in or...
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  • To Thine Own Self Be True in SEO

    In a recent SEO article by Mark Jackson he discussed the importance of learning the baselines for search engine optimization. I took it to mean be true to yourself by learning before buying SEO services. Search engine optimization is an important aspect to any solid online marketing effort and your basic understanding of how and why SEO is key to your success. I think most business owners know what SEO is but may have a very hard time explaining it.

    Search engine optimization is gaining higher rank in the search engines by optimizing your website for keywords. As Mark stated in his article, SEO is not about getting to the top page or number one position for keywords you want to rank well for. SEO is about driving higher quality traffic to your site which converts into sales or new customers. I believe there is a major shift in the way professionals envision SEO. The pendulum has swung from the need for top ten positions t...
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  • SEO Link Building – The new Pet Rock

    Remember the Pet Rock...its back

    I’ve been working as an online marketing professional for 8 years and have seen the web change many times over. For those of us deeply involved in providing excellent service to clients in the search engine optimization disciplines and search marketing arenas, online marketing is a constantly moving target. Over the past few years (around 2 to be exact) I’ve noticed search engine optimization has become much less about quality content and more of a popularity contest. I believe most of us in the search engine optimization line of work would agree link building is one of the most difficult things to do. To some extent, it is almost a necessary evil needed to achieve higher search engine ranking and Google PageRank. I have read tomes of material on link building and its impact on website ranking and I’ve come to the realization that something is just not right with that. Back in the early days, content was king, the better and more r...
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  • SEO is only part of a digital strategy

    I was recently asked by a client how to increase web sales.  This in and of itself is not a strange question for a client to ask. It is after all one of the most fundamental questions and concerns for any e-commerce business.  However, I was still shocked by the question as it was born out of a lack of understanding of digital strategy. 

    When I started working with this client I was focusing primarily on SEO.  I made sure that they were submitted to the free directory services, I worked on their keywords, I had fresh and unique content created for their site, validated their code,  got their products listed on price comparison sites, posted answers to relevant forums and blogs linking back to their site.  In short I did whatever I could for free or little cost to help them with SEO.  And it worked, their traffic increased by over 100% their sales incr...

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  • Brian “Bipper” Roberts Joins Searchology Blog

    It is with great pleasure Searchology 101 welcomes Brian "Bipper" Roberts as our new contributor to our blog. Bipper has several years of search engine optimization, pay per click advertising, social media, and data analysis experience. In addition, his insight, commentary, and thought provoking ideas will help change your way of thinking about the Internet and marketing strategies.

    Bipper brings more than commentary and mad Internet marketing skills; he is an experienced singe, mathematician [discrete math is his muse], and a trusted Searchology TM partner.  Bipper has already added valuable content, The Danger of Aggregate Data . Welcome Bip and we look forward to your participation! ...
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  • Blocked From Facebook – Not So Social

    Very recently I was blocked from sending messages on Facebook. I am an active participant in the social media craze and it has been a real treat catching up with long lost friends. After all, the purpose of social media and Facebook is to be SOCIAL. You can imagine my surprise when I was suddenly blocked from sending messages on this social media outlet.

    As it turns out, I am not the only one who has been banned. For starters, I'm not sure why I was banned and it flies in the face of being social online. One would assume that reaching out to friends, family, and sending several messages in a day or within a 24 hour period would be the norm. Facebook does not see it that way. Apparently, if you send out too many messages in a short period of time the Facebook powers will block your ability to send out messages.

    For a split second I felt pre...
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  • The Danger of Aggregate Data

    The question I hear most often from clients and employers is “What does this data mean?” This is most frequently asked in reference to Google analytics aggregate data.  The short answer to this is aggregate data does not mean all that much.  Aggregate data summarizes or combines other data for analytical and research purposes.  It is the analytical equivalent of cliffs notes.   Data is very powerful and can help make informed decisions about content, direction, conversion and a host of other topics.  But looked at improperly it is as accurate as if you wrote down answers on scraps of paper and randomly pulled them out of a hat.  

    The data you collect tells the story of your site.  The problem is that for the most part the aggregate data only tells part of the story.  Take for example the information you can see in the Google ...

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  • Presidential Internet “Kill Switch”

    The Huffington Post recently reported that Joe Lieberman is sending in a bill to the Senate to allow the President of the U.S. the ability to shut down portions of the Internet when needed. What would the President need to shut any part of the Internet down for? I could understand the need to kill the Internet for something like cyber crimes or CIA cyber infiltration but nothing else. Lieberman may have offered this up for consideration because of a major leak from Wikileaks (the U.S. is currently seeking the founder of Wikileaks for unknown reasons).  No matter the reason, this would be unacceptable for our Internet liberties, freedom of information, and our collective right to seek truths wherever they may be.

    Currently we all enjoy the Internet on a regular basis, I for one am online up to 16 hours a da...
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