I was recently asked by a client how to increase web sales. This in and of itself is not a strange question for a client to ask. It is after all one of the most fundamental questions and concerns for any e-commerce business. However, I was still shocked by the question as it was born out of a lack of understanding of digital strategy.
When I started working with this client I was focusing primarily on SEO. I made sure that they were submitted to the free directory services, I worked on their keywords, I had fresh and unique content created for their site, validated their code, got their products listed on price comparison sites, posted answers to relevant forums and blogs linking back to their site. In short I did whatever I could for free or little cost to help them with SEO. And it worked, their traffic increased by over 100% their sales incr...