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  • Google’s Panda Algorithm Update – Steps to help your site now

    Google recently announced a major change in their search engine algorithm dubbed the “Farmer” update. In short, Google is targeting content farms that host and hold massive amounts of articles and various content collection sites. These websites provide little to the searching individuals in way of content and relevancy.  Think of massive dumpsters collecting crap and said crap is served up (based on search queries] as high quality content. Google does not like this nor do we, the searching public. Google wants high quality content which is the main reason they currently own 70% [or better] of the U.S. search market. Recent stories have gained high publicity and could tarnish Google’s squeaky clean reputation for serving up only the very best results. What Google does not like…Google changes…and fast. JC Penny was called out by the New York Times for b...
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  • Pay Per Click Does What it Can Not What it Must

    Over the years I've been asked over and over again which is better...pay per click or search engine optimization. I've never really had a definitive answer for this question. It really depends on what your company objectives are and how quickly you would like to reach these goals. It is very important to note that pay per click is not what it once was; less populated, easier to use, and much easier to gain higher pay per click rank. It is equally important to note that pay per click can be just as costly as search engine optimization. Here are a few things that you should know before starting any pay per click campaign.
    1. Your entire marketing budget should not be throw into any one marketing channel. A good mixture of advertising is the best if you have the ability to do so. Many avenues which allow your company to reach out to potential buyers and customers is always recommended. However, if you are limited with your budget, pay per click is fast and delivers good results.
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    2. Online Privacy – Why big media is ignoring the issue

      Online spying and privacy is the biggest issue that media is not talking about...at all.

      There is something big coming around the bend. Our online privacy, freedom of speech, Constitutional rights and our very personal freedom is now inches away from being lost forever. This is not conspiracy theory nor is is some tin-foil-hat crazy talk. We are embarking on a new terrible reality: everything we do and say online can and will [ultimately] be used against us in the court of public opinion, by our employers, by our prospective employers, by our government. But you won't hear about any of this in the main stream media. You won't hear any of this coming on your local news but it is the most important issue facing our collective rights and our very democracy. Why is this not in the news and why are we all terribly uninformed?

      What is happening out in online privacy land?

      Wired recently reported on the NSA building the
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    3. Nonworking Media Spend: Another Buzz Word With Teeth

      A recent article in Advertising Age discussed the idea of 'nonworking media spend' vs. working media vs. earned media and [for the love of Pete] owned media.  In short, the article discusses the rising requests from large companies, asking agency partners to trim down the cost of content production. For example: spend less on creative, creative thinking, concepts, content, production and just give us red meat to throw at the masses. But whatever you do Agency Types...quit charging us for what you do best...creativity. God forbid we pay for your time...we just...can't do...it. The emergence of nonworking media spend is utter B.S. The idea that you take the creative out of the process and demand a lesser fee so the client can dump it into working media is understandable...however it does not work. Agencies create. They have entire teams who's...
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    4. Why You Have Social Media All Wrong

      [excerpt from my upcoming Ebook: The Truth About Digital Marketing (a working title)]

      Just about everyone I’ve ever talked to about digital A&M always throws in the importance of social media. Business owners, industry professionals, and laypersons seem to believe that social media is the solution to all of their digital marketing needs. I kindly submit; everything you know about social media is wrong. Before you click away…consider the notion that social media is not an all-encompassing concept, rather it is a multi-tiered channel of communication. Additionally, social media is not a high producing digital channel. It does not produce a significant supply of website traffic nor does it produce high conversion rates. I have been in digital marketing and advertising for over a decade now…and was working in the industry when social started to rear its head in 2006-2007. The reality is, social media, as a general channel, converts well below 1...
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    5. How Google Ad Words Is Getting You To Spend More

      Google Wants to Help You To...Spend More...and this is how they do it

      Fair warning. This post is more digital marketing [industry related] and may not be intended for the general business audience. As such, this may be painful reading for those not yet ensconced in the search. Read on at your own risk. Fair warning delivered. Moving on... I wrote an article...one of my first, where I complained about the lack of service from those at Google Ad Words. You can read about it here. Not much for a post in 2009 but a post nonetheless. There was a time when the Google Ad Words team wouldn't help you unless your business was spending at least $10,000.00 per month. Yes, it is true. I have been working in the search since 2002 and during the early years of the Internet [and yes, those were the early days], Google did offer whole teams to help optimize account for maximum effectiveness. Times were much differ...
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    6. What Smokey Robinson and Motown can teach corporate America

      Find a new groove and improve company morale with Smokey

      Smokey Robinson is unquestionably one of the best and most wondrous voices in all of rock and roll, R&B, and blues. He is a true icon, poet, songwriter, intellectual, leader, and epic to behold on stage. In a recent article published on the Huffington Post, Smokey told H.P., how the song "My Girl" became one of the first hits for Motown and started a brilliant string of smash hits. Smokey explains that the intention of the song was not about a girl but the idea of sharing his talent and gifts with other musicians [The Temptations, David Ruffin] and Motown for the good of everyone involved. The idea was more about sharing for the greater good over the importance of self. Sure, top brass asked Smokey to get some hits, however, the notion of doing something to benefit everyone was Smokey's primary goal ...
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    7. 5 Things to Know When Working with a Search Agency

      It’s time to finally get your SEO project done that you said you were going to take care of months ago. Your executive team knows it’s important, but that’s about it. You have to outsource the project because you know it’s too complex for you to completely take care of along with all your other projects and initiatives. The goal was to hand the keys on to someone else who knows SEO and paid search to get the job done right, but now you need to figure out how to be the liaison between your own team(s) and the search partner you have chosen to work with. Here is a list of 5 items that will help you manage expectations in that relationship.  
      1. You Will Not See Results Overnight

      Search professionals evaluate SEO performance using pre-defined Key Performance Indicators (KPIs). These KPIs are a combination of metrics that are specifically measured and defined to chart on-site performance or improvement. Most SEO projec...
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    8. The dirtiest word in corporate America is…

      There is no top ten list in this post. Only one word incenses and assaults my gray matter more than almost any other word or name in the English language. Sure, Ted Nugent is horrible. Yes, Trump is right up there too.  Covered rock and roll. Covered what-ever-the-hell Trump is now. Moist. Yes, that should go as well. Same for all of the truncated words that used to be full words but are not just too complicated for some of us to fully pronounce or text. There is just one more word I’d like to see drop off every list in the business world…VENDOR. I’ve long believed that the most important tangible thing in life are the relationships you create and keep. There is nothing more comforting than knowing the known and knowing those who know you. The relations you keep help craft and define the future. A solid relationship continually perpetuates mutually beneficial goals and spurs personal improvement. A good relationship is much like finding a unicorn sleeping in a hollow - sun-dr...
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    9. What Your Executive Team Needs to Know About Your SEO Project

      What Your Executive Team Needs to Know About Your SEO Project

      Being the only marketer in your company puts a lot on your plate. Your executive team has given you the go for your new SEO project and you may be asking a lot of questions. You know SEO is important and you know it’s a critical component to your online success. However, it can be extremely difficult to truncate the information for your executives in a way that makes sense. They are going to expect you to have a handle on major aspects of this project at any point in time. Here are some ideas to keep in mind when getting started with your new SEO initiative.

      SEO Projects Are Not Short Term Solutions for Long Term Problems

      Your boss might be wondering how your SEO project is going to directly impact leads or sales in the short term. The answer is that SEO is not a short term solution. SEO needs a lot of time and attention in order to be effective in the long run. It takes time to research keywords, w...
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