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  • DigitalBeerCast Initial Launch

    Digital BeerCast Is Now Live

    September 16, 2016 Searchology is delighted to announce our newest endeavor. Digital BeerCast [DBC]. Digital BeerCast will focus on all things Internet including sales, channel attribution, SEO, and much more. Searchology has teamed up with Mr.Marketology and Jeff Bele in order to provide our clients and website visitors with thought-provoking commentary and  insights all things search. Our weekly videocast will provide unique interviews with business owners in our local communities, experts in SEO, paid search, branding and much more. Of course, we will be featuring a select beer every week with each videocast. All of our delicious beverages will come from local breweries and brewmasters.  After all, what goes better than search engines and a tasty adult beverage? Our primary topics of weekly discussion:
    • Digital marketing
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    • Searchology Celebrates 7 Years

      Searchology Celebrates 7 Years of Digital A&M Service

      We are truly delighted to have made it for seven years working in our chosen field of digital marketing and advertising. I have been in the search engine marketing field prior to 2001. I really got excited about it with my first job in the space cold calling companies from the phone book and offering them top place position on Google and Yahoo. Back in 2002, most of the work was very simple and very easy to drive high-quality website traffic without much of a fuss. We are forever thankful for our long term clients, past clients, and future clients. Our company cannot claim success without the continued support, trust, and business from our clients, friends, and family. Our unconditional respect and love for all of those that have helped us get to where we are today. Of course, the digital space is not without its highs and lows. My how things have changed over the years.

      What Have We Learned About Search Engin...

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    • SEO Extortion is a Real Thing…Here is How to Prevent It

      Don't become a victim of SEO extortion

      Clients get extorted all of the time in the digital marketing and advertising realm, they simply may not call it 'extortion.' It is a hard topic to discuss for some, but paramount for all of us to have a 'come to Moses' moment. If you fall out of favor with your digital marketing company for some reason, be prepared for the possibility of becoming a victim of extortion. If you fail to pay your invoice...be prepared for the potentiality of becoming a victim. If you decide to switch vendors, get ready for a possible hijacking of your company's digital assets.

      What is digital hijacking or SEO extortion?

      First, let us understand why this happens and what you can do to protect yourself. While the vast majority of digital marketing companies are very fair and honest...there are those who will take your entire website into the deep bowels of hell if you mess with them. Why does this happen?
      1. Late invoice payment
      2. ...
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    • The SEO Evolution

      Search engine optimization has evolved...and quickly

      Search engine optimization used to be a pretty easy process. Write killer content, ensure website use-ability, check your meta data, build links and the rest should come naturally. This of course is the very simple version of old school SEO. Times have changed and they have changed forever. I've long said that search engine optimization is NOT about attaining top position for desired keywords but how well your website does it's job. Top ranking and higher keyword rank will come as a result. From a client perspective this idea helped to manage expectation and from the Searchology perspective this helped to downplay the importance of 'first place always wins'. Roughly 70% of all visitors click on natural search results and 25% click on paid search adverts. The remainder click on other opportunities. However, search engines are no longer the only place to find what you are looking for. Facebook now has over 800 mill...
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    • Online Privacy & Freedom – Now At Risk

      Most of us are aware of the Occupy Wall Street [OWS] protests and their message of raising awareness of the vast chasm between the rich and poor. The 1% get all of the breaks and the 99% get the boot. I am not one to argue their point. I am not one to say that there isn't something truly amiss with the disparity between the very wealthy in this country and those less fortunate. There is...and it is systemic, ongoing and desperately needs to be addressed at the highest levels. While most of us may believe that the aforementioned is a major issue...there is a bigger issue that is NOT being covered by the mainstream media and issues that are much closer the the very core and fabric of our nation. Our very freedoms are under direct assault by those who hold political office. What I find interesting and a little frightening is this: the Occupy movement has awakened sleeping giants. The giants - those who seek to stop any type of protest in its tracks. The
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    • Where to spend marketing budgets online – Big Questions

      At the start of the Internet revolution there were limited choices for website surfers. Yahoo, Netscape and in 2004...Google peaked with 84.7% of all search engine requests. How times have changed.Facebook now claims 800 million users with 50% checking in every day. Recent reports from Pew show that 83% of all Americans own a cell phone and 51% use their phones to gain instant information. By 2012 one out of every two cell phones will be a smartphone. A recent study by Webtrends suggests:   ...social and mobile networks will dominate the online traffic landscape in a big way...The game is no longer about the comforts of your website's 'Walled Garden', but about the risks and rewards of arriving on the social network."
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    • Ethical SEO & Ethical Standards

      I've recently heard a pretty nasty horror story about how a local Chicago online marketing firm treated their client. Unfortunately I cannot disclose the details but the situation prompted me to point out some issues regarding ethical SEO practices, ethical treatment as it pertains to clients and Internet marketing in general. Let all of us in any business remember that without our clients and consumers we have nothing. No business, no revenue, and zero credibility and no pot to cook in. How we treat those that spend their hard earned money and revenue on our products and services is critical to longevity and long term success. Respect, honesty, transparency should run both ways in any healthy relationship. Is it time for the ethics lesson? Yes, it is. There are certain industries that rank at the bottom of the barrel on the respect meter. Lawyers and car dealers are the first to my mind. Coming up fast behind are the Internet marketing outfits. Over my nine years in the industry...
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    • Time to Unplug: 9-11 & Being Human

      9 |11 | 2001 was the worst day in my personal record. I was not in New York but hundreds of miles away in Chicago. I remember the call while I was getting ready for work. My dear friend in Colorado called me and said, "Al, turn on the t.v." Nothing for me or our country has been the same since. I saw the second plane crash into the Twin Towers live as it happened and my shock and terror was beyond my own personal experience or comprehension. As I drove into work I was caught at a stop light. As I slowly crossed the street, a woman passing in the opposite direction looked at me and I looked at her. Both of us were in tears as we acknowledge one another, sharing a tragic moment. In one fleeting moment we gave each other a nod which spoke volumes of understanding, sorrow, fear, love, and support. We both knew that it would have been okay to pull over and comfort one another while America was in the throws of a full terror attack. We didn't have any other form of communication av...
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    • 10 Commandments of SEO

      Top 10 Commandments of Search Engine Optimization [Part 1]

      And the Cheif Searchologist spoke saying, "I search therefore I am. And being of, for, about, and that I do live by the search...I put fourth to you these 10 Search Engine Commandments to pull you from the hands of insanity and perpetual aggrivation.
      1. You shall not trust any SEO firm which guarantees top placement for thy keywords.
      2. Thou shall not create duplicate content.
      3. Thou shall not steal content and spinneth said content for your own site or purpose.
      4. Thou shall not buyest links for the Google gods will surly punish thee.
      5. You shall not Google-Bomb thy neighbor.
      6. Thou shall not write false reviews to improveth thy reputation.
      7. Thou shall not believeth that social media is thy savior nor that social media can be totally controlled or contained from the occasional bad review.
      8. Thou ...
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    • Top Ten SEO Tips – Post Panda Update

      The new Google Panda updates are offering up new challenges for SEO professionals and for business owners. One of the old rules of SEO was supporting all on-page SEO with excellent link building. As usual, many Internet marketing companies and SEO pros abused links to game the algorithms of Google, BING, and Yahoo. Google rightfully so, decided enough was enough. Links are not the way to achieve top search results any more. Quality links are still needed but quality content is need even more. Ask yourself how many times you have clicked on a search result only to find that the contents of the site you land on are not what you were looking for in the first place. How did that happen? Links. Thousands of links point to websites with low quality content but have been rewarded for years based on how many links point to the site. There is a reason why Google is the dominant player in the U.S. search market...they provide the best results and they intend to keep it that way. Below are th...
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