Search Evangelist

Read the latest blog from Searchology.

  • Russia used Facebook to Market Fake News

    Facebook Sold $100K to Russian Trolls

    Multiple news organizations are reporting that Russian operatives and ‘troll farms’ worked together and intentionally targeted specific groups of individuals with fake news stories. This news seems to support multiple investigations, by U.S. intelligence agencies, that Russia interfered with the 2016 US presidential election. Adding to the current political environment, political influence by foreign agents or entities is against federal law. According to reports from the Washington Post, The Independent, and others, Russian ‘trolls’ used multiple Facebook accounts to circulate fake news stories and promote those profiles by way of $100,000 ad spend. It is apparent, based on U.S. intelligence...
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  • Your Personal Searches Are Now For Sale

    Nothing you do on the Internet will be private...it will be sold.

    Imagine, if you will, a world where everything you do through your ISP [Internet Service Provider] is now up for sale and scrutiny. Nothing you watch, post, respond to, research, or buy will be private. Every key-stroke will be up for sale. Your entire digital life and browser history is heading to the auction block. If Congress, POTUS, and the ISPs have their way...this deal could be singed very soon. In short, this new rule rolls back all of the privacy protections you once had. Previously, ISPs had to have your express permission to sell your private information. Under the new rule...all of your browsing information will be for sale and there will be NOTHING you can do about it. Moreover, this sugg...
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  • Why Does SEO Take So Long To Impact My Website?

    Ugh, why is my SEO taking so long?

    Over the years, I have been asked this too many times to count. Search engine optimization takes a long time. I've been working in the digital space for around 14 years. Several years ago, SEO took less time to take hold and improve rankings. Now...SEO can take several months to a year plus. With this in mind, there are a few questions that may come to mind:
    1. Is search engine optimization worth the effort?
    2. How long is SEO going to take to improve my rankings?
    3. What are the factors that impact search engine results?
    These are all very heavy and difficult questions to answer. Stay with me and I will provide you with the insight you need to make the right decision for your business and website.

    Is Search Engine Optimization Worth The Effort?

    In short, yes. SEO leads tend to close at a much higher rate than paid, email, and [certainly] social media. In fact, according to
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  • DigitalBeerCast Initial Launch

    Digital BeerCast Is Now Live

    September 16, 2016 Searchology is delighted to announce our newest endeavor. Digital BeerCast [DBC]. Digital BeerCast will focus on all things Internet including sales, channel attribution, SEO, and much more. Searchology has teamed up with Mr.Marketology and Jeff Bele in order to provide our clients and website visitors with thought-provoking commentary and  insights all things search. Our weekly videocast will provide unique interviews with business owners in our local communities, experts in SEO, paid search, branding and much more. Of course, we will be featuring a select beer every week with each videocast. All of our delicious beverages will come from local breweries and brewmasters.  After all, what goes better than search engines and a tasty adult beverage? Our primary topics of weekly discussion:
    • Digital marketing
    • Internet adver...
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  • Searchology Celebrates 7 Years

    Searchology Celebrates 7 Years of Digital A&M Service

    We are truly delighted to have made it for seven years working in our chosen field of digital marketing and advertising. I have been in the search engine marketing field prior to 2001. I really got excited about it with my first job in the space cold calling companies from the phone book and offering them top place position on Google and Yahoo. Back in 2002, most of the work was very simple and very easy to drive high-quality website traffic without much of a fuss. We are forever thankful for our long term clients, past clients, and future clients. Our company cannot claim success without the continued support, trust, and business from our clients, friends, and family. Our unconditional respect and love for all of those that have helped us get to where we are today. Of course, the digital space is not without its highs and lows. My how things have changed over the years.

    What Have We Learned About Search Engin...

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  • SEO Extortion is a Real Thing…Here is How to Prevent It

    Don't become a victim of SEO extortion

    Clients get extorted all of the time in the digital marketing and advertising realm, they simply may not call it 'extortion.' It is a hard topic to discuss for some, but paramount for all of us to have a 'come to Moses' moment. If you fall out of favor with your digital marketing company for some reason, be prepared for the possibility of becoming a victim of extortion. If you fail to pay your invoice...be prepared for the potentiality of becoming a victim. If you decide to switch vendors, get ready for a possible hijacking of your company's digital assets.

    What is digital hijacking or SEO extortion?

    First, let us understand why this happens and what you can do to protect yourself. While the vast majority of digital marketing companies are very fair and honest...there are those who will take your entire website into the deep bowels of hell if you mess with them. Why does this happen?
    1. Late invoice payment
    2. ...
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  • The SEO Evolution

    Search engine optimization has evolved...and quickly

    Search engine optimization used to be a pretty easy process. Write killer content, ensure website use-ability, check your meta data, build links and the rest should come naturally. This of course is the very simple version of old school SEO. Times have changed and they have changed forever. I've long said that search engine optimization is NOT about attaining top position for desired keywords but how well your website does it's job. Top ranking and higher keyword rank will come as a result. From a client perspective this idea helped to manage expectation and from the Searchology perspective this helped to downplay the importance of 'first place always wins'. Roughly 70% of all visitors click on natural search results and 25% click on paid search adverts. The remainder click on other opportunities. However, search engines are no longer the only place to find what you are looking for. Facebook now has over 800 mill...
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  • Online Privacy & Freedom – Now At Risk

    Most of us are aware of the Occupy Wall Street [OWS] protests and their message of raising awareness of the vast chasm between the rich and poor. The 1% get all of the breaks and the 99% get the boot. I am not one to argue their point. I am not one to say that there isn't something truly amiss with the disparity between the very wealthy in this country and those less fortunate. There is...and it is systemic, ongoing and desperately needs to be addressed at the highest levels. While most of us may believe that the aforementioned is a major issue...there is a bigger issue that is NOT being covered by the mainstream media and issues that are much closer the the very core and fabric of our nation. Our very freedoms are under direct assault by those who hold political office. What I find interesting and a little frightening is this: the Occupy movement has awakened sleeping giants. The giants - those who seek to stop any type of protest in its tracks. The
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  • Where to spend marketing budgets online – Big Questions

    At the start of the Internet revolution there were limited choices for website surfers. Yahoo, Netscape and in 2004...Google peaked with 84.7% of all search engine requests. How times have changed.Facebook now claims 800 million users with 50% checking in every day. Recent reports from Pew show that 83% of all Americans own a cell phone and 51% use their phones to gain instant information. By 2012 one out of every two cell phones will be a smartphone. A recent study by Webtrends suggests:   ...social and mobile networks will dominate the online traffic landscape in a big way...The game is no longer about the comforts of your website's 'Walled Garden', but about the risks and rewards of arriving on the social network."
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  • Ethical SEO & Ethical Standards

    I've recently heard a pretty nasty horror story about how a local Chicago online marketing firm treated their client. Unfortunately I cannot disclose the details but the situation prompted me to point out some issues regarding ethical SEO practices, ethical treatment as it pertains to clients and Internet marketing in general. Let all of us in any business remember that without our clients and consumers we have nothing. No business, no revenue, and zero credibility and no pot to cook in. How we treat those that spend their hard earned money and revenue on our products and services is critical to longevity and long term success. Respect, honesty, transparency should run both ways in any healthy relationship. Is it time for the ethics lesson? Yes, it is. There are certain industries that rank at the bottom of the barrel on the respect meter. Lawyers and car dealers are the first to my mind. Coming up fast behind are the Internet marketing outfits. Over my nine years in the industry...
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