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  • Top 10 Reasons to Keep Paid Search Running During A Pandemic

    Top 10 Reasons To Continue Your Digital Marketing During a Pandemic

    I know many of us are a little freaked out at the moment. There is a lot of confusion about what is happening with the Covid-19 virus. Markets have taken a beating, clients are pulling out of face-to-face meetings, trade shows are cancelling major events, the NBA and most other major sports are doing the same. Supermarkets are running out of toilet paper and water...add to all of this an uncertain future of how all of this plays out. We are in a time of trouble but it is not time to panic. Nor is it ever. When the body goes into panic mode...the flight or fight response is triggered. We've all experienced it. It's a horrid feeling and it can set neurons firing off faster than we can process what is happening. Let's all take a few seconds to breathe and find our inner...
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  • Improving Search Rankings Systematically with Agency Partner, Hipcraft

    Digital marketing evolves, and just as the praxis of marketing requires the addition on new skills, sometimes new alliances are useful for ensuring optimal effects for clients. We are proud to announce a partnership with the digital agency, Hipcraft, which specializes in providing guaranteed SEO results for clients.  At Searchology, we pride ourselves with working with top partner agencies in order to ensure quality services for our clients, and this partnership is just another effort we have been making to ensure our clients' success!...
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  • Facebook In Big Trouble – What You Need to Know Now

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  • Net Neutrality Basics and Overview

    What is Net Neutrality?
    • The principles if Net Neutrality:
      • Keep the Internet free for all to use
      • Anyone can access to the Internet and all the contents therein
      • No single person or entity owns or controls the Internet
      • Protects free speech
      • Provides all users with the ability to freely communicate
      • Content cannot be filtered or blocked
      • Apps and websites cannot be blocked
      • Speed throttling is prohibited
      • Paid ‘fast lanes’ are not allowed
    What is the status of Net Neutrality?
    • On December 14th, 2017, the FCC voted [3-2] to kill the TITLE II section adopted the Obama Administration in 2015. Anjit Pai is the FCC chairman and was in full opposition to Net Neutrality and the votes were down party lines.
      • Title II was adopted, “by the Federal Communications Commission under form...
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  • Key Considerations for Website Redesign

    I've been working in the Internet marketing and digital advertising arena since 2002. I stepped away from website design for a few years to focus on the 7 Disciplines of Internet marketing...
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  • Russia used Facebook to Market Fake News

    Facebook Sold $100K to Russian Trolls

    Multiple news organizations are reporting that Russian operatives and ‘troll farms’ worked together and intentionally targeted specific groups of individuals with fake news stories. This news seems to support multiple investigations, by U.S. intelligence agencies, that Russia interfered with the 2016 US presidential election. Adding to the current political environment, political influence by foreign agents or entities is against federal law. According to reports from the Washington Post, The Independent, and others, Russian ‘trolls’ used multiple Facebook accounts to circulate fake news stories and promote those profiles by way of $100,000 ad spend. It is apparent, based on U.S. intelligence...
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  • Your Personal Searches Are Now For Sale

    Nothing you do on the Internet will be will be sold.

    Imagine, if you will, a world where everything you do through your ISP [Internet Service Provider] is now up for sale and scrutiny. Nothing you watch, post, respond to, research, or buy will be private. Every key-stroke will be up for sale. Your entire digital life and browser history is heading to the auction block. If Congress, POTUS, and the ISPs have their way...this deal could be singed very soon. In short, this new rule rolls back all of the privacy protections you once had. Previously, ISPs had to have your express permission to sell your private information. Under the new rule...all of your browsing information will be for sale and there will be NOTHING you can do about it. More...
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  • Why Does SEO Take So Long To Impact My Website?

    Ugh, why is my SEO taking so long?

    Over the years, I have been asked this too many times to count. Search engine optimization takes a long time. I've been working in the digital space for around 14 years. Several years ago, SEO took less time to take hold and improve rankings. Now...SEO can take several months to a year plus. With this in mind, there are a few questions that may come to mind:
    1. Is search engine optimization worth the effort?
    2. How long is SEO going to take to improve my rankings?
    3. What are the factors that impact search engine results?
    These are all very heavy and difficult questions to answer. Stay with me and I will provide you with the insight you need to make the right decision for your business and website.

    Is Search Engine Optimization Worth The Effort?

    In short, yes. SEO leads tend to close at a much higher rate than paid, email, and [certainly] social media. In fact, according to
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  • DigitalBeerCast Initial Launch

    Digital BeerCast Is Now Live

    September 16, 2016 Searchology is delighted to announce our newest endeavor. Digital BeerCast [DBC]. Digital BeerCast will focus on all things Internet including sales, channel attribution, SEO, and much more. Searchology has teamed up with Mr.Marketology and Jeff Bele in order to provide our clients and website visitors with thought-provoking commentary and  insights all things search. Our weekly videocast will provide unique interviews with business owners in our local communities, experts in SEO, paid search, branding and much more. Of course, we will be featuring a select beer every week with each videocast. All of our delicious beverages will come from local breweries and brewmasters.  After all, what goes better than search engines and a tasty adult beverage? Our primary topics of weekly discussion:

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