Top 10 things Facebook Doesn't Want You to Know

1. Facebook provided detailed data on 50 million users to a company called Cambridge Analytica.
   1. Cambridge Analytica was created by Steve Bannon who was the campaign manager for Trump in 2016.
   2. The harvested the data by using polls and digital surveys for the information and used it in order to impact the 2016 election, send out false news stories, and sway public opinion.
   3. Read more at Vox fo...

• The principles if Net Neutrality:
  • Keep the Internet free for all to use
  • Anyone can access to the Internet and all the contents therein
  • No single person or entity owns or controls the Internet
  • Protects free speech
  • Provides all users with the ability to freely communicate
  • Content cannot be filtered or blocked
  • Apps and websites cannot be blocked
  • Speed throttling is prohibited
  • Paid ‘fast lanes’ are not allowed

• On December 14^th, 2017, the FCC voted [3-2] to kill the TITLE II section adopted the Obama Administration in 2015. Anjit Pai is the FCC chairman and was in full opposition to Net Neutrality and the votes were down party lines.
  • Title II was adopted, “by the Federal Communications Commission under form...

Facebook Sold $100K to Russian Trolls

Nothing you do on the Internet will be private...it will be sold.

Ugh, why is my SEO taking so long?

1. Is search engine optimization worth the effort?
2. How long is SEO going to take to improve my rankings?
3. What are the factors that impact search engine results?

Is Search Engine Optimization Worth The Effort?

Digital BeerCast Is Now Live

• Digital marketing

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• Searchology Celebrates 7 Years

  Searchology Celebrates 7 Years of Digital A&M Service

  We are truly delighted to have made it for seven years working in our chosen field of digital marketing and advertising. I have been in the search engine marketing field prior to 2001. I really got excited about it with my first job in the space cold calling companies from the phone book and offering them top place position on Google and Yahoo. Back in 2002, most of the work was very simple and very easy to drive high-quality website traffic without much of a fuss. We are forever thankful for our long term clients, past clients, and future clients. Our company cannot claim success without the continued support, trust, and business from our clients, friends, and family. Our unconditional respect and love for all of those that have helped us get to where we are today. Of course, the digital space is not without its highs and lows. My how things have changed over the years.

  What Have We Learned About Search Engin...

  
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• SEO Extortion is a Real Thing…Here is How to Prevent It

  Don't become a victim of SEO extortion

  Clients get extorted all of the time in the digital marketing and advertising realm, they simply may not call it 'extortion.' It is a hard topic to discuss for some, but paramount for all of us to have a 'come to Moses' moment. If you fall out of favor with your digital marketing company for some reason, be prepared for the possibility of becoming a victim of extortion. If you fail to pay your invoice...be prepared for the potentiality of becoming a victim. If you decide to switch vendors, get ready for a possible hijacking of your company's digital assets.

  What is digital hijacking or SEO extortion?

  First, let us understand why this happens and what you can do to protect yourself. While the vast majority of digital marketing companies are very fair and honest...there are those who will take your entire website into the deep bowels of hell if you mess with them. Why does this happen?

  1. Late invoice payment
  ...
  
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• The SEO Evolution

  Search engine optimization has evolved...and quickly

  Search engine optimization used to be a pretty easy process. Write killer content, ensure website use-ability, check your meta data, build links and the rest should come naturally. This of course is the very simple version of old school SEO. Times have changed and they have changed forever. I've long said that search engine optimization is NOT about attaining top position for desired keywords but how well your website does it's job. Top ranking and higher keyword rank will come as a result. From a client perspective this idea helped to manage expectation and from the Searchology perspective this helped to downplay the importance of 'first place always wins'. Roughly 70% of all visitors click on natural search results and 25% click on paid search adverts. The remainder click on other opportunities. However, search engines are no longer the only place to find what you are looking for. Facebook now has over 800 mill...
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• Online Privacy & Freedom – Now At Risk

  Most of us are aware of the Occupy Wall Street [OWS] protests and their message of raising awareness of the vast chasm between the rich and poor. The 1% get all of the breaks and the 99% get the boot. I am not one to argue their point. I am not one to say that there isn't something truly amiss with the disparity between the very wealthy in this country and those less fortunate. There is...and it is systemic, ongoing and desperately needs to be addressed at the highest levels. While most of us may believe that the aforementioned is a major issue...there is a bigger issue that is NOT being covered by the mainstream media and issues that are much closer the the very core and fabric of our nation. Our very freedoms are under direct assault by those who hold political office. What I find interesting and a little frightening is this: the Occupy movement has awakened sleeping giants. The giants - those who seek to stop any type of protest in its tracks. The
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