PPC Management

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Pay per click [PPC] management for local and national campaigns

Searchology offers pay per click advertising, implementation, development, audits, and paid search management for clients with budgets over $1,000.00 per month. Pay per click continues to be a driving force and a critical component to driving the right traffic at the right time. Some very useful PPC information:

  1. Over 50% of Internet users can’t distinguish between paid ads and natural listings.
  2. Paid search helps with brand awareness.
  3. Paid search can help drive natural traffic to your website.
  4. Impressions [times your ad is shown online] are cost-free [bassed on the PPC model].
  5. Results are nearly instant [based on budget, keyword selection and targeting].
  6. Click through rate [on mobile] for a number one position – 27.7%
  7. B2B makes back $2.00 for very $1.00 spend via PPC.
  8. Top 3 paid positions can gain 41% of all page traffic.
  9. The average conversion rate for B2B websites is 2%.
  10. Searchology’s, Alton J. Duderstadt II, has been working with Google Ad Words since 2001.

Searchology Pay Per Click Mangement Includes:

  • Full pay per click audits – Google/Bing/Yahoo
  • Full keyword research and recommendations
  • Paid Search Ad Copywriting
  • Display, contextual, and search strategies with recommendations
  • Monthly management – bidding, negative keywords, ad extensions, advertisement rewrites, reporting
  • Banner creative
  • A/B testing
  • Recommendations for landing pages
  • Google Ad Words tracking
  • Google Analytics Integration
  • Monthly recommendations and consultations
  • “On the fly” changes and improvements

Call us at 1.312.316.7202 for immediate assistance. If you need additional search engine optimization services to support your paid efforts, we can help.

 

 

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1.312.316.7202