Pay per click [PPC] management for local and national campaigns
Searchology offers pay per click advertising, implementation, development, audits, and paid search management for clients with budgets over $1,000.00 per month. Pay per click continues to be a driving force and a critical component to driving the right traffic at the right time. Some very useful PPC information:
- Over 50% of Internet users can’t distinguish between paid ads and natural listings.
- Paid search helps with brand awareness.
- Paid search can help drive natural traffic to your website.
- Impressions [times your ad is shown online] are cost-free [bassed on the PPC model].
- Results are nearly instant [based on budget, keyword selection and targeting].
- Click through rate [on mobile] for a number one position – 27.7%
- B2B makes back $2.00 for very $1.00 spend via PPC.
- Top 3 paid positions can gain 41% of all page traffic.
- The average conversion rate for B2B websites is 2%.
- Searchology’s, Alton J. Duderstadt II, has been working with Google Ad Words since 2001.
Searchology Pay Per Click Mangement Includes:
- Full pay per click audits – Google/Bing/Yahoo
- Full keyword research and recommendations
- Paid Search Ad Copywriting
- Display, contextual, and search strategies with recommendations
- Monthly management – bidding, negative keywords, ad extensions, advertisement rewrites, reporting
- Banner creative
- A/B testing
- Recommendations for landing pages
- Google Ad Words tracking
- Google Analytics Integration
- Monthly recommendations and consultations
- “On the fly” changes and improvements
Call us at 1.312.316.7202 for immediate assistance. If you need additional search engine optimization services to support your paid efforts, we can help.