Professional PPC management for local and national campaigns

In 2000, Google launched Google Ad Words. We were very fortunate to be on one of the beta teams when the platform was launched. As such, Searchology has more experience than most individuals working at Google today. For nearly 22 years, we have remained on the forefront of paid search, contextual, and digital marketing.

Searchology offers pay-per-click advertising, implementation, development, audits, and professional PPC management for clients with budgets over $1,500.00 per month.

Pay-per-click continues to be a driving force and a critical component to driving the right traffic at the right time. Search engine optimization can take 3 to 6 months to see improvement. With Google Ads and paid search, you can start to see results within 24 hours. Get to the top of the Google Search engine sooner than later with customized pay-per-click advertising.

Useful Pay Per Click statistics:

1. Over 50% of Internet users can’t distinguish between paid ads and natural listings.
2. Paid search helps with brand awareness.
3. Paid search can help drive natural traffic to your website.
4. Impressions [times your ad is shown online] are cost-free [based on the PPC model].
5. Results are nearly instant [based on budget, keyword selection, and targeting].
6. Click-through rate [on mobile] for a number one position – 27.7%
7. B2B makes back $2.00 for every $1.00 spend via PPC.
8. The top 3 paid positions can gain 41% of all page traffic.
9. The average conversion rate for B2B websites is 2%.
10. Pay-per-click can have a positive impact on natural search and search engine optimization
    1. New tools and utilities are now available within Google Ads
       1. Click To Call – pay for phone calls, track phone numbers, and get new sales opportunities
       2. Image extensions – add location, product, and other images to make your ads more impactful
       3. Structured data – provide robust information about your location or products
       4. Responsive ads – Google Ads now renders advertisements based on user experience and previous searches – thus making the ads more relevant and impactful
       5. Lead forms – lead forms are now available and allow users to skip the digital waiting line and fill out a form without additional steps

PPC Campaign Services Includes:

• Budgeting, analysis, competitive research
• Full pay-per-click audits – Google/Bing/Yahoo
• Full keyword research and recommendations
• Paid Search Ad Copywriting
• Display, contextual, and search strategies with recommendations
• Monthly PPC campaign management – bidding, negative keywords, ad extensions, advertisement rewrites, reporting
• A/B testing
• Recommendations for landing pages
• Google Ad Words tracking
• Google Analytics Integration
• Custom reporting options are available
• Monthly recommendations and consultations
• Goal tracking
• Monthly reporting
• Sitelink implementation
• “On the fly” changes and improvements
• Client updates/calls and meetings
• Monthly, daily, and quarterly management for all paid search accounts

Already Have A Google Ads Account? We can improve your account within 3 days!

Google Ads audits and paid search audits are a big part of improving website performance, goals, phone calls, lead generation, product sales, branding, and brand awareness. If your company currently works with a Chicago digital marketing firm or if you run your paid search in-house…we can provide you with a full Google Ads Audit to help you improve your results.

Call us at 1.312.316.7202 for immediate assistance. If you need additional search engine optimization services to support your paid efforts, we can help.