Google is Going Social

An article recently released on Informationweek.com, Google plans to tackle the social search. Soon Google Labs will allow Google account holders to open new accounts and allow their social information to become integrated into Google search results. My first knee-jerk reaction is; oh, boy, here we go…social media is going way beyond the boundaries of providing information up to the second…that is…information ON YOU.

My second reaction [the other knee], was…I’m going to be the first to sign up for this one. Who knows how much will be served and indexed? Will I [we] be able to choose which social channels are posted? Or will it be all for one and one for all?

Once my initial ‘shock’ was over…this is not a surprising move. The search is all about search results based on keywords, lightning fast and accurate. Why not include ALL the information about your personal life and social life?

Consider how much fun it will be explaining to a future client or employer how an erotic monkey got on your Facebook page. When you get tagged with a photo or video…it does not exist in a location where you can alter it. It exists on the posters site and shows up on your profile. Will this type of garbage show up in the SERPS?

The issue really comes down to this: if you are socially adept online and in person this can be a very good thing. I may provide credibility, link juice, added content and it would be kind of cool to say, “Google me.” However, all things are not created equal. Well, without a question social graces are not learned and executed equally by all people. You can control what you say but you can’t control what others say or tag about you on various sites.

Will this lead to some type of consistant need to survey and monitor all of your social profiles? Could be the case. Then again, you don’t have to participate. But this is the shot across the bow, social media is going to go just one step too far and invade our social networks and channels. This is going to be a really interesting ride kids. Bring your Scooby Doo lunch box and an extra snack.

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