About SearchologyR

Truth. Transparency. Honesty.

Searchology [surch-ol-uh-je] – noun – orgin: 2005 ~
search + ology

  • the science of marketing, studying, and analysis as it pertains to; websites, landing pages and other World Wide Web wonders via natural means or paid placements (aka pay per click, content advertising, search engine optimization, link building, banner advertising, mobile advertising, email marketing, social media optimization, Internet reputation management, website analytics).
  • the study of human interaction and websites, display ads, text ads, video ads and other forms of continually emerging Internet technologies and online destinations.
  • the art form of creating high impact bright and shiny objects [online] which will propel the viewers to interact and take action based on messaging and creativity.
  • the analysis of collected data from human interaction and marketed websites without loosing ones mind.

Searchology [surch-ol-uh-je] – noun – orgin: 2005 ~
search + ology

  • one who is a practitioner of all things searchology related

About Searchology

Searchology® was launched in 2009 by Alton J. Duderstadt II with the primary goal of providing truth and transparency regarding search engine optimization, pay per click advertising, website analytics, and all things related to online marketing. Our mission is to provide our clients with the very best online marketing services and recommendations based on their unique goals and business models.

Searchology is very proud to work with some of the very best designers, artists, writers, and thinkers in the digital marketing industry. We have ties and relationships to almost every facet of the advertising world. From trade show display companies to video production companies. Our primary goal is to provide our clients with the digital A&M services they need and facilitate and nurture additional business relationships as needed.

Our Story and History

In 2008/2009, the financial markets were in free-fall and the majority of the country was in fear of a new Great Recession. It was during this economic downturn, that our President [Alton J. Duderstadt II], realized the need for affordable Internet marketing services was needed. Against all odds, he started offering extremely affordable digital A&M services for small, medium, and large businesses.

In the 7 years since we are still providing services to several of our first clients. They have remained with us because we deliver results and we always provided the very best services at affordable rates. Of course, we can go on and on about ourselves…but there is no fun in that. Let us know how we may be of service to you and your company. That is what we love best. Your story and the history you want to write as we move forward with our partnership.

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Searchology Team

Alton J. Duderstadt II

Chief Searchologist | President

Alton J. Duderstadt II / President / Chief Searcholgist

Alton started his career in digital marketing in 2000 – 2001. First with Velocity magazine and leading up efforts to digitize and push the magazine online.  Shortly thereafter, Alton found his way into SEO, PPC, and digital sales with LocalLaunch! He was hooked on digital from that moment on. In 2009, Alton J. Duderstadt II, launched Searchology. He has had the distinct opportunity to work with some of the nations top brands and local companies [local/national].

His focus is paid search, digital strategy, search engine optimization, social media optimization, social media marketing, content creation, tracking, website design, project management, affiliate marketing, and various digital tools. In recent years, Alton had the distinct privilege of teaching Digital Marketing, New Media Strategies, and Social Media at Columbia College Chicago for several years. Currently, Alton remains both the founder of Searchology and is a midwest trainer for Imparture – one of the world leaders in digital marketing and social media training.

10 Facts:

  • Years in Digital A&M: 12 [+]
  • Teaches at Columbia College Chicago / 4 years [awaiting new assignment]
  • Favourite Band/Musicians: Blackberry Smoke, Prince, The Rolling Stones
  • Drummer of 30 years
  • Dog Lover
  • Went to Missouri Military Academy, St. John’s Military Academy and Midwest Military Academy
  • Knows the truth is out there
  • Past President of OX Western Illinois University [95′]
  • Loves Shakespeare
  • Favourite quote: “Ambitions debt is paid.”

 

Colin S. Mumma | Lead Searchologist

Chief Searchologist | President

Colin S. Mumma | Lead Searchologist

Fun Facts:

  • Love the PS4
  • Epic taste in music
  • 4 years in digital marketing and advertising

Brian “Bipper” Roberts | VPA

Chief Searchologist | President

Brian “Bipper” Roberts | V.P.A. | Vice President of Awesome

Fun Facts:

  • Favorite bands: Niel Diamond, Blackberry Smoke, Prince, and Ray Lamontagne
  • Masters in Human Computer Interaction DePaul University
  • Certified Scrum Master
  • Provisional Utility Patent for demand management software

 

 

 

Alton J. Duderstadt II

Chief Searchologist | President

Colin S. Mumma | Lead Searchologist

Chief Searchologist | President

Brian “Bipper” Roberts | VPA

Chief Searchologist | President

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