About Searchology^®

About Searchology

Searchology® was launched in 2009 by Alton J. Duderstadt II with the primary goal of providing truth and transparency regarding search engine optimization, pay per click advertising, website analytics, and all things related to online marketing. Our mission is to provide our clients with the very best online marketing services and recommendations based on their unique goals and business models.

Our Searchologists have years of experience and are dedicated to the success of our clients and to real honest traffic for their respective websites. All methodologies used by our staff are proven online marketing techniques and our SEO work is primarily based on Google Webmaster Guidelines, BING webmaster guidelines, and Yahoo webmaster guidelines.

Searchology Team

Alton J. Duderstadt II – Chief Searchologist | President

Alton J. Duderstadt II has over 9 years of online marketing experience in search engine optimization, website analytics, pay per click marketing, display advertising, online media buying, email marketing, and other digital mediums.

Brian “Bipper” Roberts – Chief Searchologist | Vice President of Awesome [V.P.A.]

Brian has 5 years of experience in Internet marketing, quality assurance, e-commerce, and information architecture.  He has concentrated on paid search and on-page search engine optimization.  He holds his MS in Human Computer Interaction from DePaul University and his Scrum Master Certification.  Bringing expertise in HTML, JavaScript, jquery, ActionScript3, and user experience he takes a decidedly user focused approach to search engine optimization. His firm belief is user experience is the key to keeping users on your site and converting them from browsers to customers or prospects.

Richard A. Lewis – Chief Link Builder

Richard A. Lewis is the Chief Link Builder for Searchology. Richard has vast experience in quality assurance, link building, link strategy, affiliate management, and business operations.

Tasha Huebner – Chief Wordsmith.

Tasha is known to her clients as the “Wordsmith to the Stars”, and with good reason, as she has over 13 years of experience in communications, as well as deep expertise in marketing, market research, consumer insight, and strategy. Tasha has an MBA from Wharton and an MA from the University of Chicago, and when she’s not meeting the needs of Searchology clients, she’s working with people applying to business school (www.bschoolessays.com) or focusing on her Blog That’s Sweeping the Nation (www.thethighmasterroutetokona.blogspot.com).